I am appalled by the label on the bottle of the Bud Light can. Within the article it says "I didn’t really think we intended what is going on,” and that there are multiple new beer labels associated with the #UpForWhatever campaign.
#UpForWhatever in itself can be taken poorly through a rape lens, but if it had been advertised differently it may have been fine.
Now that I have taken this class I view things through a rape lens far more often then before, and I can't help but wonder if I would have even noticed the negative connotation this label had before this semester. This proves the amount of rape-related language and advertisement that surrounds us constantly. It's actually very sad.
The author of this article states, "how many people do you think this label had to go through without anyone side-eyeing it to the grave?"
It's amazing how many people over look the fact that this tagline is blatantly about rape - it goes to show the de-dramatization our society places on the topic of rape. We NEED to stop brushing it under the rug.
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